Check out these excerpts from an 1940’s owner’s manual for a General Electric Refrigerator. First off, we love that it’s vintage because lots of appliances that we repair have a history. Secondly, we love that it hints how to organize your refrigerator in a way that fits everything you possibly need, from frozen foods, to baby foods, to condiments and bottles. You can fit it all. Third, we love that the owner’s manual actually includes recipes! How convenient that when you buy a new refrigerator, you get somewhat of a recipe book with it!
Indicative of 1940’s advertisements that placed an emphasis on women playing the role of the stay at home wife who were responsible for the cooking, cleaning, and taking care of the children. Taking this ad in for the historic context makes it interesting to think about in relation to the time period of family dynamics and how the new appliances that were hitting the market were being advertised. It’s always fun to see vintage advertisements for appliances we fix and have grown to love over the years. If an appliance that you love is broken, Allen & Sons would love to come fix it up for you.