P-7 Oven with a side of Peacheesy Pie

P-7 Oven with a side of Peacheesy Pie

We love this ad for the 1964 G.E. P-7 Oven, not only because we love appliances, but because the ad itself tells us so much about the oven’s history. General Electrics had been the official Bake-Off range for the Pillsbury Bake-Off, an annual competition run by the Pillsbury Company. The Bake-Off, which started in 1949, was a competition in which contestants raced to bake the best recipe using Pillsbury’s BEST flour as the only required ingredient. In 1964, G.E. featured their new P-7 Oven in the Pillsbury Bake-Off. A total of 100 ovens were used and General Electrics used the competition to advertise their newest addition to a line of exceptional ovens – a self-cleaning oven. This was a smart move on behalf of the marketing team at G.E. because every woman participating in the Bake-Off must have fallen in love with the possibility that they might never have to clean their oven again! The winner, Janis Risley took home at $50,000 prize for her winning recipe – Peacheesy Pie. You can find the recipe here. If you realize your oven isn’t cleaning itself after you’ve finished baking your Peacheesy Pie, give Allen & Sons a call and we’ll be over to fix your broken oven and get it in pie-baking condition.

Leave a Comment